Crisis Management in PR: Best Practices for Indian Companies

Introduction In the fast-paced world of business, especially within the vibrant landscape of India, the necessity for robust crisis management has never been more pronounced. Indian companies, navigating through the country’s unique socio-political dynamics and an ever-evolving digital landscape, find themselves at a crossroads where a single misstep can escalate into a public relations nightmare….

Maximizing Media Impact: A Guide to Press Releases and Press Conferences

Introduction In the dynamic arena of the business world, the ability to communicate strategically is not just beneficial; it’s crucial. This truth holds especially when it comes to launching new products, marking significant corporate milestones, or steering through crises. At the center of these communication strategies are two potent instruments: press releases and press conferences….