Comparison: Public Relations(PR), Direct marketing, Sales promotion

A promotional mix can contain many elements. This article looks at three of the most critical aspects for promotion- public relations, direct marketing, and sales promotion. Public relations Public relations is the communication strategy that aims to establish good relationships with the target clientele of an organization. It can take place in the form of reports,…

Getting Press coverage in India – How India PR Distribution can help

Effective business communications and Public Relations (PR) can help you get a good traction across a wide range of audience. Convince an investor, motivate an employee, impress a consumer, the goal is always the persuasion of an audience, no matter which one. This post is an introduction to public relations. Advantages of Public Relations They argue that…

Free Press Release Sample & Guide for writing a good Press Release

It is a well-known fact that Press Release distribution is a potent way to improve your marketing reach. Public Relations (PR) Professionals continue to send PRs to editorial offices daily and in large quantities. However, many good Press Releases get rejected due to improper formatting, incomplete information and many other factors. Many PR Professionals have not…

The complete Press Release Guide for Business

Introduction Businesses need to advertise and market themselves directly to their customers, on every possible channel that is available to them. This means that in order to be successful, a small business must use a number of marketing strategies, including traditional off-line advertising techniques, online search engine optimization strategies and various online marketing tactics, including…