Introduction
Press releases can be a great way to get your crypto company’s name out there and build the trust and credibility your brand needs. Press releases are also a cost-effective way to reach potential customers, establish industry expertise, improve brand awareness and recognition, and boost SEO. In this article, we will go over all of these aspects as well as how to write one yourself!
Cost-effective
Press releases are a cost-effective way to reach your target audience and spread awareness about your cryptocurrency. Compared to other marketing methods, they’re relatively cheaper and can be distributed in multiple ways.
In fact, the costs of running a press release campaign are considerably lower than most other forms of advertising:
- The average cost for a national media placement is $5K-$10K (source)
- A national TV ad campaign can cost upwards of $25K for 30 seconds (source)
- Online display ads range from $1-$2 per thousand impressions (CPMs). That means if you spend $500 on 1 million impressions, you could expect 500 clicks at an average cost of $0.50 per click ($500 divided by 1 million). If only one out of every hundred people who viewed your ad clicked through, that would yield 50 clicks at an average price of 10 cents each!
Builds trust and credibility
Press releases are a great way to build trust and credibility. The cryptocurrency world is still new, and many people are hesitant to invest or even try it out for the first time. By sending out press releases about your company, you can provide additional transparency about what’s being done behind the scenes. This can help address rumors about your company that may be circulating on social media or elsewhere online.
It can also be used as a tool for addressing concerns from customers who have questions about how something works or how it affects them directly as well as general issues they have around security and privacy concerns when using an online platform like ours!
Press releases are one of many ways in which we communicate with our users through regular updates such as newsletters but this type of document allows us to reach out directly without having any filter between us (the team) and our readership (our users).
SEO boost
Your press release will be indexed by the major search engines and this will help you bump up your SEO ranking. Here are some tips to get the most out of it:
- Use keywords in the title, body, and tags of your press release. Keywords are words or phrases that people use to search for content online, so make sure you’re targeting them with relevant information that will help potential customers find you.
- Use keywords that target a specific audience. For example, if you sell heart medicines for dogs, use “dog” instead of “pets” when writing about your product or service because “dog” has more searches than pets do on Google.
Improvement in brand awareness and recognition
Another advantage of press releases is brand awareness and recognition. Brand awareness, according to Wikipedia, is “the level of public recognition and knowledge of your brand”. This means that if someone knows about your brand or has heard about you before, then you are considered to have a higher level of brand awareness in their eyes.
Brand recognition is simply the ability to identify a logo or name from something such as advertising or even other forms of marketing material (such as flyers). You can think about it like this: if someone sees an ad for Coca-Cola and then sees another ad for Pepsi that night on TV, chances are they won’t know which one is which because they’ve seen both logos so frequently recently that they don’t really stand out anymore.
Reach potential customers
The primary goal of a press release is to reach interested potential customers. The secondary goal is to increase your company’s visibility and build brand loyalty. To achieve these objectives, it’s helpful to understand who you want to reach and how they can benefit from your service or product.
A press release is a marketing tool that allows businesses to promote their products or services by sending out newsworthy information directly to media outlets and journalists. It provides an opportunity for companies to share knowledge about their brand with consumers via traditional channels such as newspapers, magazines, TV shows, and radio programs—as well as online outlets like blogs or websites that cover topics related
Establish industry expertise
Establishing your company as an authority in the crypto industry is one of the main objectives you should have when using press releases to promote cryptocurrency. You want to make sure that people are aware of the fact that you’re a professional and competent company, so they can trust you with their money or other important things.
A good way to do this is by making sure that all press releases include information about how long your company has been around, how many years it has been in business, what its headquarters is like (if applicable), and what kind of awards it has won. This will help establish your organization as a trusted source for information about crypto-related topics.
Press releases are a great way to promote your cryptocurrency company.
Press releases are a great way to promote your cryptocurrency company. They can help you get the word out about new products, services, and features so that people know what’s going on in your company.
The press release distribution service is easy to use. If you have an idea for a press release but not much experience writing them, our professional writers will help you out. We also offer editing services for existing press releases that need some polish before being published online or distributed.
The press release distribution service is cost-effective. You can submit one price for multiple releases at once (e.g., three months) versus paying per submission with other online marketing companies like LinkedIn Ads which charge $2-4 per post depending on how long it takes to create (which requires writing copy + editing).
The press release distribution service builds trust and credibility in your brand with clients/customers looking for newsworthy information about businesses similar to yours! This works especially well if they’re asking questions like: “Is my business safe?” Or maybe they’re using Google search terms like “company name hacked” which means they’ve heard rumors about something happening somewhere else but haven’t been able to confirm them yet – this makes finding answers very difficult without knowing exactly where these rumors originated from originally.”
How do you do a crypto press release?
A good crypto press release is like a good headline: it needs to be catchy and intriguing. It should also provide basic information about your cryptocurrency, including the name of your company, where you’re based, and what you do.
The first paragraph should include a brief summary of the news—for example, “(Name of Cryptocurrency Platform) has launched a new feature that allows users to monetize their data on blockchain technology”—and then move into quotes from whoever was involved in developing or launching this new feature. In this example, (Name of Cryptocurrency Platform) would likely provide quotes from its CEO or founder explaining how important this feature is for its customers (who are now more empowered to use their own data). These quotes will give readers context when they see an article online later on that includes these details as well as other ways they can learn more about (Name of Cryptocurrency Platform’s) progress moving forward with its development team working hard behind closed doors every day!
Conclusion
While there are many benefits to press release writing, it is also important to note that there are some disadvantages as well. You should take into account the pros and cons before deciding whether or not this is right for your company.