How to find topics for press release for startups


In the dynamic world of startups, where innovation meets opportunity, press releases stand as a critical bridge connecting groundbreaking ideas to their potential markets and broader audiences. Far from being mere announcements, press releases serve as a strategic tool to build brand awareness, attract investment, and establish thought leadership within the industry. They offer startups a unique chance to narrate their journey, highlight innovations, and share milestones, thereby fostering a connection with customers, investors, and the media alike. The power of a well-crafted press release can significantly amplify a startup’s visibility, helping it to stand out in a saturated market.

However, amidst the bustling activity of managing a startup, finding topics for press releases that are both compelling and newsworthy can be a formidable challenge. The task demands a keen understanding of what captures the media’s attention, resonates with the target audience, and aligns with the startup’s strategic goals. Identifying such topics requires not only creativity and insight but also an acute awareness of current trends, industry developments, and the startup’s unique value proposition. It’s a delicate balance between promoting the startup’s achievements and contributing valuable insights to ongoing conversations in the industry.

This blog is designed to navigate the complex landscape of generating press release topics for startups. Through the upcoming sections, we will delve into understanding what makes a topic newsworthy, brainstorming techniques, leveraging events and milestones, and establishing content strategies for regular press release generation. Additionally, we will explore essential SEO considerations to enhance the discoverability of press releases and address common challenges in topic selection. Our journey will equip startup founders, marketing professionals, and PR managers with the tools and insights needed to consistently craft impactful press releases, ensuring their stories resonate with and reach the right audience.

Understanding What Makes a Topic Newsworthy for Startups

Understanding What Makes a Topic Newsworthy for Startups

In the realm of startups, where each day heralds the arrival of new technologies, collaborations, and market shifts, the art of distinguishing a truly newsworthy press release topic from a mundane announcement is invaluable. A newsworthy topic is not just about what your startup considers important; it’s about what your audience—and by extension, the media—will find interesting, valuable, and timely. Here are the key criteria that define newsworthiness in the startup ecosystem:

Innovation and Uniqueness

Startups are inherently about innovation, but not all innovations warrant a press release. The question to ask is, “Does this innovation solve a unique problem, introduce a novel technology, or significantly improve existing solutions?” If your startup has developed something that stands out for its uniqueness and has the potential to change the way people think about your industry, it’s likely newsworthy.

Relevance to Current Trends or Issues

Topics that tie into current trends, societal issues, or emerging technologies have a higher chance of catching the media’s attention. Whether it’s a response to a global challenge, like sustainability, or leveraging cutting-edge technology such as AI or blockchain, showing how your startup is relevant to wider conversations can make your press release compelling.

Impact on the Industry or Target Audience

The potential impact of your announcement is a critical gauge of its newsworthiness. An innovation that could redefine industry standards, a partnership that opens up new market opportunities, or a study revealing insightful data about consumer behavior can all be significant. The key is to articulate not just the what, but the why: why should your industry or target audience care about this news?

The Role of Timing in Press Release Success

Timing can make or break the perceived value of your press release. Announcements that are timed to coincide with relevant events, such as industry conferences, seasonal trends, or even global news, can garner more interest. Conversely, releasing news when it’s no longer fresh or when it’s drowned out by more significant events in the news cycle can diminish its impact.

Case Studies of Successful Startup Press Releases

  1. A Tech Startup’s Breakthrough: A tech startup announced a breakthrough in battery technology that doubled the lifespan of batteries without increasing costs. The announcement was timed just before a major tech expo, capturing the attention of potential partners and industry media.
  2. A Response to a Global Issue: In the midst of a global health crisis, a health-tech startup launched an app designed to improve mental health. The app combined AI with psychological research, addressing a timely societal need and receiving widespread media coverage.
  3. Industry Impact: A fintech startup released a report on consumer spending habits during economic downturns, based on data aggregated through their platform. The report offered unique insights into consumer behavior, appealing to financial analysts, journalists, and policymakers.

Each of these case studies highlights how startups successfully navigated the criteria for newsworthiness, leveraging innovation, relevance, impact, and timing to capture the media’s attention and engage their target audience. By understanding these elements, startups can better identify and craft press release topics that not only promote their achievements but also contribute meaningfully to the broader industry dialogue.

Brainstorming Techniques for Press Release Topics

Brainstorming Techniques for Press Release Topics

For startups eager to make their mark, regularly generating compelling press release topics can seem like a daunting task. Yet, with the right brainstorming techniques, a wealth of potential stories can be uncovered within your startup’s activities, innovations, and milestones. Here’s how to tap into those stories:

Mind Mapping Based on the Startup’s Mission and Values

Begin with your startup’s core mission and values. Create a mind map that branches out into various aspects of your business, such as product development, customer success, social responsibility, and innovation. This visual brainstorming technique can reveal connections between what your startup cares deeply about and potential newsworthy announcements. For example, if your mission involves sustainability, a new eco-friendly product feature or initiative could be a compelling story.

Utilizing Customer Feedback and Success Stories

Customer feedback and success stories are gold mines for press release topics. They not only showcase the value of your product or service but also humanize your brand. Look for stories where your product or service has had a significant impact on a customer’s life or business. These stories can be powerful narratives for press releases, demonstrating real-world applications and benefits of what you’re offering.

Monitoring Industry Trends and News for Piggybacking Opportunities

Stay abreast of industry trends, news, and reports. By doing so, you can identify opportunities to piggyback on broader discussions with relevant announcements from your startup. For instance, if there’s growing interest in remote work solutions, and your startup has recently launched a feature that facilitates remote collaborations, it’s an opportune moment for a press release.

Competitive Analysis for Differentiation and Positioning

Conduct a regular analysis of your competitors’ strengths, weaknesses, and recent announcements. This can help you identify gaps in the market or areas where your startup excels, providing fodder for press releases. Highlighting a unique feature, partnership, or achievement that sets you apart from the competition can be a strong angle for a story.

Leveraging Events and Milestones for Press Release Topics

Leveraging Events and Milestones for Press Release Topics

For startups, each milestone reached or event participated in represents not just progress but also an opportunity to generate buzz and reinforce their brand presence. Capitalizing on these moments through press releases can significantly enhance a startup’s visibility and credibility. Here’s how to identify and leverage these opportunities:

Product Launches and Updates

A quintessential moment for any startup, product launches, and significant updates offer a perfect occasion for a press release. These announcements can detail the innovation, the problem it solves, and why it matters to your target audience. For updates, focus on how they enhance the user experience or introduce requested features, reinforcing your commitment to customer satisfaction and continuous improvement.

Partnerships, Collaborations, and Acquisitions

Forming new partnerships, engaging in collaborations, or acquiring another company are pivotal moments that can shape the future of your startup. Press releases that announce these developments not only inform the public and industry stakeholders about your strategic moves but also highlight your growth trajectory and the expanding value you’re bringing to your customers.

Participation in or Hosting of Events and Webinars

Participating in industry conferences, trade shows, or hosting webinars and workshops are excellent opportunities for press releases. These events showcase your startup’s active engagement with the industry and commitment to knowledge sharing. Highlighting the themes, key speakers, and the value attendees can expect will draw attention to your role as a thought leader and innovator.

Awards, Recognitions, and Rankings

Receiving awards, recognitions, or favorable rankings from reputable organizations or publications serves as a testament to your startup’s excellence and innovation. A press release celebrating these achievements enhances your credibility and distinguishes your startup in a competitive landscape. It tells your target audience and potential investors that your company is recognized and valued by industry peers and experts.

or Hosting of Events and Webinars

Participating in industry conferences, trade shows, or hosting webinars and workshops are excellent opportunities for press releases. These events showcase your startup’s active engagement with the industry and commitment to knowledge sharing. Highlighting the themes, key speakers, and the value attendees can expect will draw attention to your role as a thought leader and innovator.

Awards, Recognitions, and Rankings

Receiving awards, recognitions, or favorable rankings from reputable organizations or publications serves as a testament to your startup’s excellence and innovation. A press release celebrating these achievements enhances your credibility and distinguishes your startup in a competitive landscape. It tells your target audience and potential investors that your company is recognized and valued by industry peers and experts.

Content Strategies for Regular Press Release Generation

Content Strategies for Regular Press Release Generation

Creating a sustainable strategy for regular press release generation is crucial for maintaining your startup’s visibility and keeping your audience engaged. This requires a proactive approach to content planning and a deep understanding of your audience’s interests and industry dynamics. Here are key strategies to ensure a consistent flow of compelling press release topics:

Establishing a Content Calendar for Press Releases

A content calendar is an essential tool for planning your press release strategy. It helps you visualize your content pipeline, ensuring a balanced and strategic spread of announcements throughout the year. When setting up your calendar:

  • Incorporate Key Industry Events: Align press releases with major industry events, trade shows, or seasonal trends to increase their relevance and timeliness.
  • Plan Around Product Roadmaps: Schedule announcements in tandem with your product development milestones, such as beta launches, feature releases, or updates.
  • Include Recurring Themes: Dedicate slots for regular updates, such as quarterly earnings, annual reports, or recurring events your startup participates in or hosts.

Creating a Repository of Evergreen Topics

Having a repository of evergreen topics can be a lifesaver during slower news periods. These are topics that remain relevant and interesting to your audience regardless of timing, such as:

  • How-to Guides or Tips related to your product or industry.
  • Insightful Studies or Reports you’ve conducted that offer value to your industry.
  • Customer Success Stories that highlight the impact of your products or services over time.

How to Repurpose and Update Old Press Releases for New Audiences

Repurposing content is an efficient way to maximize your press release efforts. Consider:

  • Updating Successful Past Releases: If a previous topic was particularly successful, consider how it can be updated or expanded upon with new data or developments.
  • Revisiting Milestones: Anniversaries of significant milestones can offer an opportunity to reflect on progress, updates, and future plans.

Collaborating with Influencers and Thought Leaders for Joint Announcements

Partnering with influencers or thought leaders in your industry for joint announcements can broaden your reach and add credibility to your press releases. This can include:

  • Co-authored Studies or Reports: Collaborate on industry research that can be released as a joint announcement.
  • Joint Product or Service Launches: If your startup is launching a product or feature in collaboration with an influencer or another company, this partnership can be the focus of a press release.

SEO Considerations for Press Release Topics

SEO Considerations for Press Release Topics

In the digital age, the visibility of your press releases is paramount. Integrating Search Engine Optimization (SEO) strategies can significantly enhance the discoverability of your announcements, ensuring they reach a wider audience. Here are critical SEO considerations to keep in mind when selecting topics and crafting your press releases:

Keyword Research to Increase Discoverability

Before writing your press release, conduct keyword research to identify the terms and phrases your target audience is searching for. Use these insights to:

  • Select Topics: Choose press release topics that naturally align with high-volume search terms related to your industry, product, or services.
  • Craft Headlines and Subheadings: Incorporate relevant keywords into your headlines and subheadings to improve SEO and draw the reader’s attention.

Optimizing Press Release Titles and Subheadings

The title and subheadings of your press release play a crucial role in its SEO performance. They should be:

  • Compelling: Catch the reader’s interest with a title that clearly communicates the value or novelty of your announcement.
  • Concise: Keep titles and subheadings concise and focused, ideally under 60 characters, to ensure they are fully displayed in search results.
  • Keyword-Rich: Include relevant keywords without resorting to keyword stuffing, which can detract from readability and SEO performance.

The Importance of Backlinks and How to Incorporate Them

Backlinks from reputable sites to your press release can significantly boost its SEO. To encourage backlinking:

  • Distribute Through Reputable PR Networks: Use respected press release distribution services that can ensure your announcement is picked up by authoritative news outlets.
  • Engage with Industry Influencers and Bloggers: Share your press release with industry influencers or bloggers who might find it relevant and be willing to link back to it in their content.
  • Include Useful Resources: Offer additional resources or downloadable content within your press release that other sites might link to as a reference.

Measuring the SEO Impact of Your Press Releases

To understand the effectiveness of your SEO strategies, track the performance of your press releases by monitoring:

  • Search Engine Rankings: Note how well your press release ranks for the targeted keywords over time.
  • Website Traffic: Use analytics tools to track any increase in website traffic attributable to the press release.
  • Engagement Metrics: Monitor social shares, comments, and mentions to gauge engagement levels.

Incorporating these SEO considerations will not only enhance the reach and visibility of your press releases but also contribute to your overall online presence. By ensuring your announcements are optimized for search engines, you increase the likelihood that your target audience—and potential new audiences—will find and engage with your news. This, in turn, can drive more traffic to your website, generate leads, and build greater awareness of your brand in the digital space.

Challenges and Solutions in Press Release Topic Selection

Challenges and Solutions in Press Release Topic Selection

Even with a robust strategy for generating and distributing press releases, startups can face several challenges in selecting the right topics. Identifying these challenges early and implementing effective solutions is crucial for maintaining a consistent and impactful press release cycle. Here are common obstacles and ways to overcome them:

Common Pitfalls in Topic Selection

  1. Choosing Overly Promotional Content: While the goal is to promote your startup, overly sales-oriented press releases can deter media outlets and readers.
  2. Lack of Newsworthiness: Not every update or milestone is worth a press release. Selecting topics that lack broad appeal or significance can lead to diminished media interest and audience engagement.
  3. Ignoring Audience Interest: Failing to align topics with what your target audience finds valuable or interesting can result in low engagement and reach.

Solutions for Effective Topic Selection

Balancing Promotional Content with Informational Value
  • Provide Value: Focus on how your news benefits or impacts the industry, your audience, or society at large. This approach helps balance promotional content with informational value.
  • Educate and Inform: Use press releases to share insights, research findings, or industry trends that position your startup as a thought leader.
Ensuring Newsworthiness
  • Assess Impact and Relevance: Before deciding on a press release topic, evaluate its potential impact on your audience and its relevance to current industry or societal trends.
  • Seek External Opinions: Getting an outside perspective from mentors, industry peers, or even your target audience can help assess the newsworthiness of potential topics.
Aligning with Audience Interests
  • Understand Your Audience: Regularly gather and analyze data on your audience’s preferences, challenges, and interests to guide your topic selection.
  • Monitor Engagement: Use previous press releases’ engagement metrics to understand what resonates with your audience, helping to tailor future topics accordingly.

Adapting Topics Based on Performance Metrics and Feedback

A flexible approach to topic selection, informed by performance metrics and audience feedback, is essential for refining your press release strategy over time. Consider implementing a feedback loop where you:

  • Analyze Performance Data: Use analytics tools to track the performance of your press releases across different channels.
  • Gather Audience Feedback: Encourage and monitor feedback on social media, in comments, or through direct engagement to gain insights into audience preferences.
  • Iterate and Evolve: Use these insights to continually adjust and improve your topic selection process, ensuring your press releases remain engaging and relevant.

By recognizing and addressing these challenges, startups can enhance their ability to choose compelling, newsworthy topics for their press releases. This proactive and informed approach ensures that your press releases not only capture the attention of media outlets and your target audience but also contribute to building your startup’s brand and industry presence.


Navigating the world of press releases for startups involves much more than simply broadcasting your achievements. It requires a strategic approach to selecting topics, understanding the nuances of what makes content newsworthy, and leveraging events, milestones, and SEO to ensure your messages resonate with your target audience and achieve wide visibility.

In this journey, we’ve explored how to identify compelling topics that strike a balance between promotional content and informational value, ensuring relevance and impact. We’ve delved into brainstorming techniques, the importance of leveraging key events and milestones, and how to maintain a steady flow of press release content through strategic planning and a keen understanding of your audience’s interests.

Moreover, integrating SEO considerations is crucial for enhancing the discoverability of your press releases, enabling your startup to stand out in a crowded digital landscape. By focusing on keyword optimization, crafting engaging titles and subheadings, and encouraging backlinks, you can significantly increase the reach and impact of your announcements.

Facing challenges in press release topic selection is inevitable, but with the right strategies and a mindset geared towards continuous improvement, these obstacles can be overcome. Balancing promotional content with genuine value, aligning with your audience’s interests, and adapting based on feedback are key to ensuring your press releases consistently capture attention and engage both media outlets and your target audience.

As we conclude, remember that the goal of press releases is not just to inform, but to tell a story that connects with people, builds your brand, and underscores your startup’s role in driving innovation and progress. By thoughtfully crafting your press releases with these principles in mind, you can ensure that each announcement is not only heard but also resonates deeply with those you aim to reach, paving the way for continued growth and success.