What is the best time to send out b/w press releases? In the age of social media, press releases are no different. The average American checks his or her mobile device nearly 47 times a day, and that’s no small number of times that your press release can get lost in the mix. Here are some examples of the best times to send out press releases. One of the best times to send out b/w press releases is just after April Fools’ Day. Two or three days before a major holiday, like COVID-19, is a good time to put out a press release.
April Fool’s Day
In marketing, April Fool’s Day presents a unique opportunity to create publicity for a new product. The public may have trouble identifying fake content from real news, but by making a press release out of this joke, your brand could go viral and generate significant traffic. To make your press release go viral, you must think like a marketer. Try to keep in mind that your audience will not believe the joke if they think it is real.
The April Fool’s Day prank has been a popular practice among companies. The Internet is full of pranks and companies are no exception. Some of these companies send out fake press releases, which may be offensive or unfunny. One popular example was Google’s “Mic Drop” feature, which accidentally sent out animated Minion gifs. While most people understand what the “prank” is, some may take it too seriously, and it can cause confusion and anger. Despite these potential negative reactions, April Fool’s Day pranks are still fun to share.
While you should never try to make fun of your audience, April Fool’s Day is the perfect opportunity to add some spin to your marketing efforts. Pranks can create extra buzz for your brand, and they can engage current customers. As with any marketing strategy, consider whether you want to offend your target audience or add value to their life by being a fool. If you have the nerve, go for it!
Two or three days before a major holiday
You can’t beat the power of the holidays to draw attention to your business, but there are a few things to keep in mind before you start sending out your press releases. Firstly, holidays are like weekends – people don’t want to think about work, so they are less likely to open your press release. Avoid sending a press release on major holidays like Christmas, New Year’s Eve, the Fourth of July, Thanksgiving, and the start of Hanukkah. Second, if you have a holiday-related event coming up, make sure to send it out two or three days before the holiday so that it will get a lot of attention.
Another thing to keep in mind is that journalists typically have a two-day turnaround on news stories. That means that sending out a press release on a Friday will have the worst results. A weekday release is the best option, since people are generally in a better mood on Friday, and they will be less likely to leave voice mails for you on a weekend.
Second, if you have a global media list, make sure to check the time zone of your recipients. Sending out a press release in the early afternoon or early morning may make you unpopular with your target audience. However, if you have a product launch to announce, you might be able to time it to coincide with the release. But be sure to check with the recipient’s time zone and national customs.
If you’re going to send out a press release, consider sending it between 10 am and 2 pm. During these hours, email open rates are higher than forty percent. After that, the rate drops to fifteen percent, so the chances of your press release being noticed are slim. You can also send out press releases before major holidays to avoid causing any confusion or misunderstanding.
Secondly, make sure your release is personalized. The media release should show that you understand their time. The language should be concise and punchy so that readers can get what they need from it. Remember that a media contact may not read your press release if it contains grammatical errors. And third, it should be personalized, so that it doesn’t end up in the spam folder.